The 25m StratoSphere was used to great effect in Beijing, China for Michelin’s 3 day conference. LM’s team worked closely with Michelin’s Advertising Agency to help them create a spectacular full dome show based on their current branding and advertising.
By using the BlackOut Dome the main show as well as various corporate films were able to viewed throughout the day, without being seen from outside.
The exterior was just as impressive with a large, branded marquee surrounding the StratoSphere, which served as various breakout rooms from the main venue.
As it was only being used during the day, The StratoSphere itself was branded with large Michelin graphics, completing the unique look of a modern, branded venue.
Further information is available on the StratoSphere.info website.