We supplied the laser projection systems for Oxfam’s "Big Light Totalizer" in Edinburgh for four weeks. This was a visually striking and highly accessible expression of Oxfam's 'I'm In' Campaign. The event was launched by Annie Lennox who was the first to text her name onto a giant interactive projection (the first of its kind in the UK) on the side of the Royal Scottish Academy in the heart of Edinburgh city centre. As the public text their name to join Oxfam's campaign, high powered green lasers dramatically penned the name across the 90 metre long building. This was achieved using the latest SMS to laser/video control software.
